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| Section | Objectives |
|---|---|
| Campaign Design and Program Canvas | - Cross-channel campaign execution
|
| Audience Segmentation and Data Management | - Filter Designer and segmentation logic
|
| Analytics and Reporting | - Dashboards and monitoring
|
| Account Configuration and Administration | - System setup and account provisioning
|
| Deliverability and Compliance | - Authentication and domain setup
|
1. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
A) Your open rates have dropped somewhat since last month.
B) Recipients are forwarding your emails to everyone in their address books.
C) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
D) Hard bounce rates are 10% or higher.
E) Substantial (5%) increase in click-through rates on last week's promotional campaign.
2. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?
A) Create a Non-Competitor Program using Program Designer.
B) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
C) Search the list for the domain name of the competitor and select the block option for each user that is found.
D) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
3. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
A) Binary string
B) Number
C) Medium text - up to 100 characters
D) Memo text - unlimited number of characters
E) Time stamp
F) Currency
4. You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
A) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
B) Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
C) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
D) You can only order the rules in the top-down order in which Responsys will execute them.
5. Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
A) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
B) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
C) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
D) The Responsys Data Gateway requires a dedicated SFTP account that is accessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: B | Question # 3 Answer: B,D,E | Question # 4 Answer: D | Question # 5 Answer: D |
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