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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What should be the first step when integrating a new CRM with Marketo?

A) Train users on the integration process
B) Synchronize the lead database
C) Enable Smart Campaigns for lead routing
D) Map fields between the systems

2. A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A) Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
B) Restrict API access to a specific geographic region
C) Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
D) Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance

3. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
B) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
C) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
D) Create a new lead scoring model before hiring SDR reps

4. A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

A) First Touch Attribution
B) Last Touch Attribution
C) Multi-Touch Attribution
D) Linear Attribution

5. Which campaign logic is most suitable for nurturing early-stage leads?

A) Static Lists
B) Engagement Streams
C) Smart Campaign Triggers
D) Batch Campaigns

Solutions: