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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:

A) Identity Stitching Settings
B) Event Filters
C) Campaign Delivery Rules
D) Metric Filters

2. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A) A data view from a connection based on social network handle.
B) A data view from a connection based on work email address.
C) A data view from a connection based on personal email address.
D) A data view from a connection based on phone number.

3. Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

A) Define Report Permissions
B) Generate a Report Preview
C) Create Custom Report Templates
D) Apply Relevant Filters

4. What is the first step when scheduling a recurring report in Adobe CJA?
Response:

A) Set the report delivery frequency
B) Create an export template
C) Assign campaign quotas
D) Define report permissions

5. When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

Response:

A) Change the Counting Method to Metric.
B) Change the Counting Method to Session.
C) Select the Limit max items radio button.
D) Change the Starting Bucket to 1.

Solutions: