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Salesforce Media Cloud Accredited Professional Sample Questions:

1. A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.
How should the Media Cloud data model be used to represent these relationships?

A) Advertisers and agencies should be created as Accounts and contacts as Contacts, and the Party Model should be adopted to define the relationships between them.
B) Advertisers and agencies should be created as Accounts, with agencies listed as child Accounts to the client Accounts, with Contacts related to those.
C) Advertisers and agencies should be created as Accounts, and a custom lookup field should be created to represent the client/agency relationship. Contacts should be created under the Accounts.
D) Advertisers should be created as Accounts, and agencies should be represented by a custom field added to the Contact object. Contacts should then be assigned to the Accounts.

2. A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers

A) Which type of marketing automation system is in use?
B) Which types of ad products are included in media plans?
C) What are the dimensions for all digital ad formats for the publisher?
D) Which ad servers does the system need to connect to for campaign booking?

3. In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?

A) Create line items, create order, add creative, approve order, activate order
B) Create line items, create order, approve order, activate order, add creative
C) Create order, create line items, add creative, approve order, activate order
D) Create order, create line items, approve order, activate order, add creative

4. A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers

A) Planned revenue from Ad Server and actuals from Media Cloud
B) Planned revenue and actuals from Ad Server
C) Planned revenue and actuals from Media Cloud
D) Planned revenue from Media Cloud and actuals from Ad Server

5. A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A) Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.
B) Configure a product using Product Designer and associate the product to an Ad Space Specification.
C) Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.
D) Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

Solutions: