Microsoft MB2-719 : Microsoft Dynamics 365 for Marketing

  • Exam Code: MB2-719
  • Exam Name: Microsoft Dynamics 365 for Marketing
  • Updated: May 31, 2026
  • Q & A: 48 Questions and Answers

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About Microsoft MB2-719 Exam Questions

What is the duration of the MB2-719 Exam

  • Number of Questions: 45-60
  • Length of Examination: 150 minutes
  • Format: Multiple choices, multiple answers
  • Passing Score: 700/1000

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The price of the MB2-719 exam is $165 USD.

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Microsoft MB2-719 Exam Syllabus Topics:

TopicDetailsWeights
Manage leads

Create and manage leads
-Identify and describe stages in the lead life cycle; create leads manually or automatically; synchronize leads from LinkedIn by using the LinkedIn connector; create segments by using Microsoft Dynamics Customer Insights integration

Assess sales readiness
-Create fixed rule and behavior rule scoring conditions; create compound conditions; set up single and multiple condition models; configure advanced lead scoring; configure sales readiness thresholds; review lead conversion metrics

10 – 15%
Create and distribute surveys

Create surveys
-Create a theme and upload images; add pages to a survey and personalize data; identify survey question types; add survey questions; identify respondent types; configure responsive routing

Preview, test, and publish surveys
-Add surveys to emails; add surveys to customer journeys; clone, import, and translate surveys

Manage survey responses
- Interpret survey results; identify report types; run reports; view data in the survey dashboard; create leads from surveys

5 – 10%
Manage customer journeys

Create journeys
-Identify and describe journey template types; identify content types; set up a customer journey; implement Activity and Launch Workflow options; implement targets; identify flow control components; implement flow control for journeys

Publish and manage journeys
-Configure required options for publishing journeys; check campaigns for errors; publish a campaign; display customer journey insights

10 – 15%
Manage segments and lists

Create and manage segments
-Identify segment types; create market segments including dynamic, static, and suppression segments; implement segment naming rules; view segment entities and relationships by using the Explore hyperlink; configure dynamic segments by using the Designer; combine segments using union, exclude, or intersect logic

Create and manage subscription centers and lists
-Identify usage scenarios for subscription lists; create a subscription list; add a subscription list to a form; create a segment based on a subscription list

10 – 15%
Create and manage marketing emails

Create email messages
-Create an email message by using a template; use basic HTML markup to create email messages; identify mandatory dynamic fields; add dynamic content to email messages

Publish and manage email messages
-Identify message requirements; preview messages by using the Basic and Inbox options; validate messages; publish messages

10 – 15%
Create and manage marketing forms and pages

Create marketing forms
-Identify types of marketing forms; identify form requirements and limitations; create a marketing form by using a template; create landing forms, subscription centers, and Forward to a Friend pages

Create and manage marketing pages
-Create marketing pages; add form blocks to marketing pages; add forms to form blocks; apply a style to marketing pages; integrate marketing pages with marketing emails; create and use dynamic tests links; implement dedicated marketing page blocks; preview and validate marketing pages; publish a marketing page

10 – 15%
Manage events

Create events and webinars
-Create an event team; set up sessions, including internal and external tracks; set up speakers; create event passes; set up venues; manage sponsors; manage vendors, logistics, and accommodations; identify webinar types; configure webinar options

Manage webinars
-Configure the event portal; create event invitations, banners, and social media posts; register and check in attendees; gather event feedback; review events

5 – 10%
Set up and configure Microsoft Dynamics 365 for Marketing

Set up Microsoft Dynamics 365 for Marketing
-Perform initial set up steps; configure organizational, business management, and customization settings; define default matching strategies; view quota limits

Configure other settings
-Configure event settings; configure Customer Insights synchronization; upload images to file storage; view and manage keywords for an organization; create templates, including activity templates

Manage data quality and privacy
-Identify GDPR rules for individuals and organizations; identify how Microsoft Dynamics 365 supports GDPR; configure permission-based marketing; track online behavior; manage email unsubscribe requests; manage data imports and deduplication

Integrate Microsoft Dynamics 365 for Marketing with other services
-Integrate with the Customer Insights service; use Power BI to view Microsoft Dynamics 365 for Marketing data; identify how custom channels work with Microsoft Dynamics 365 for Marketing

10 – 15%

The benefit in Obtaining the MB2-719 Exam Certification

  • After completion of Microsoft Dynamics Certification candidates receive official confirmation from Microsoft that you are now fully certified in their chosen field. This can be now added to their CV, cover letters and job applications.
  • When Candidates applying for a job or looking to promotion in their current position, a Microsoft Dynamics certification in the field in which Candidates are applying will put you at the top of the list and make them a desirable candidate for employers.
  • Organization owners invest a lot in their employees when it comes to their training with the goal of making them quicker, more efficient, and more knowledgeable about their role. Certified Professional will reduce the time he spends on tasks, meaning he can get more done this could help reduce company downtime when repairing faults on a system or fixing hardware problems.
  • Becoming Microsoft Certified Professional means one thing you are worth more to the company and therefore more to yourself in the form of an upgraded pay package. On average a Microsoft Certified Professional member of staff is estimated to be worth 30% more to a company than their uncertified professionals.
  • Candidates will get in-depth knowledge by completing the courses along with the access to revision materials for 6 months upon completion means they will have a wider skill set when it comes to the various technologies and systems than an uncertified professional. Certified Professional in this particular skill set is 74% more efficient when it comes to completing their tasks in a timely well-executed manner.

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