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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 12% | - Standard and custom reports - Visitor and session analysis - Conversion and revenue metrics |
| Topic 2: Ad Target | 18% | - Targeting rule configuration - Audience segmentation - Ad campaign integration |
| Topic 3: LIVEmail | 18% | - Campaign performance analysis - Email tracking and integration - Inbox metrics import |
| Topic 4: Intelligent Offer | 14% | - A/B testing and optimization - Recommendation engine setup - Deployment and configuration |
| Topic 5: Explore / Advanced Analysis | 8% | - Custom metric creation - Data exploration tools - Filtering and segmentation techniques |
| Topic 6: Tagging, Data Collection, and Categorization | 30% | - Data collection methodology - Implementation of Coremetrics tags - Data validation and quality control - Category definition and mapping |
1. What work is required before a client can begin using Coremetrics AdTarget to syndicate data to partners?
A) Deploy and AdTarget version of the Coremetrics tag library file eluminate.js and in some cases deploy an updated version of cmdatatagutils.js.
B) Deploy Coremetrics registration tagging.
C) Deploy the applicable tag libraries of each AdTarget Partner with whom the client wishes to syndicate data.
D) Provide a written request for syndication activation with each AdTarget partner with whom the client wishes to syndicate data.
2. What are the main functions of the Category Definition File?
A) Map category names to category IDs.
B) Determine which category ID values are accepted or rejected.
C) Define category hierarchy.
D) Map category names to category IDs and define category hierarchy.
3. What is the Coremetrics TagBar?
A) A plug-in for Internet Explorer that displays Coremetrics Tag information for a given page.
B) A plug-in for Opera that displays Coremetrics Tag information for a given page.
C) The main reporting interface for Coremetrics.
D) An interface that displays an individual list of tags collected by the test system.
4. What is a report segment?
A) A filter that limits the report to only data associated with visitor sessions that match the criteria.
B) A filter that limits the rows in a report to just those matching the specified column and/or metric criteria.
C) A chart type.
D) A saved report view.
5. Where can Date Annotations be viewed?
A) Report trend views
B) Dashboards
C) Insights reports
D) Heatmap reports
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: A |
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