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Adobe Journey Optimizer Developer Expert Sample Questions:

1. A company using Adobe Journey Optimizer is preparing a marketing campaign requiring the use of additional data from a data source they are currently using. The new data are represented by two currently-unused attributes on a table in the data source. The developer has already modified the appropriate data schemas in Adobe Journey Optimizer to hold the new data.
What approach would the developer use to import the new data from the data source?

A) Update the corresponding dataflow by adding the two new attributes to the mapping.
B) Delete the corresponding dataflow, then recreate it to include the desired data.
C) Delete the corresponding dataflow and source connection. Recreate the source connection. Create a new dataflow to include the desired data.

2. What are two of the mandatory components of a unitary event in Adobe Journey Optimizer? (Choose two.)

A) Event ID condition
B) Non-person identity
C) Person-based identity
D) Namespace

3. A marketing manager needs to create four separate journeys for an upcoming company campaign. For this campaign, they would like to include offers in the decisions and placements they have created.
Which entity can support duplicate offers?

A) Both decisions and placements
B) Decisions only
C) Placements only

4. A developer is struggling to find a message in the execution list during message monitoring. What is a reason for this?

A) The message has been triggered, but is used in more than one journey.
B) The message has not been triggered by a journey.
C) The message has been triggered but still in pending.

5. A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?

A) Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they wantto use within the email message. Create a new Decision, which would reference this Collection.
B) Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment
C) Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection.

Solutions: