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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 2: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Topic 3: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 5: Lead Management | 24% | - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed - Define the capabilities of a segmentation rule |
| Topic 6: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
Question 1
Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers
A. Salesforce Activities section
B. Engagement History component
C. Marketing Cloud Account Engagement landing pages related list section
D. Marketing Cloud Account Engagement Activities Visualforce page
Question 2
What is the process to add a prospect who visits a pricing page to a list?
A. Use a Tag
B. Create an automation rule
C. Create a page action
D. Create a segmentation rule
Question 3
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
A. Leads
B. Contacts
Question 4
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
A. Pause the Program
B. Copy the original Engagement Program
C. Change the wait time for the template
D. Delete the old sent email
Question 5
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A. Send using the form's completion actions.
B. Send using an engagement program.
C. Send using a segmentation rule.
D. Use a dynamic list to use as a recipient list on an email send.
Solutions:
| Question 1 Answer: A,D | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: A |
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