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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

A. Engagement studio program email
B. List email
C. Autoresponder
D. Email template

Question 2

You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

A. Conversions report
B. Prospect lifecycle report
C. List email report
D. Form report

Question 3

Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign? (Choose two answers.)

A. Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record.
B. Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
C. Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
D. Add the prospect to a static list.

Question 4

Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

A. Custom Account fields
B. Custom Opportunity fields
C. Custom Prospect fields
D. Custom Record Type fields

Question 5

A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

A. Marketing Cloud Account Engagement form handler
B. Marketing Cloud Account Engagement landing page without a form
C. Marketing Cloud Account Engagement form
D. Third party form

Solutions: