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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Dashboards and Visualization | 15% | - KPI and metric display - Dashboard design and layout - Chart types and usage |
| Topic 2: Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Topic 3: General Functionalities | 13% | - Basic concepts and terminology - Core platform capabilities - Navigation and interface |
| Topic 4: Data Permissions and Governance | 5% | - User access and roles - Parent-child data setups - Data update controls |
| Topic 5: Data Mapping and Modeling | 5% | - Data structure and relationships - Dimensions and measures - Source of truth configuration |
| Topic 6: Datasets and Data Views | 10% | - Filtering and segmentation - Dataset creation and management - View configuration and sharing |
| Topic 7: Reporting and Analytics | 12% | - Report creation and scheduling - Insight generation and interpretation - Attribution models |
| Topic 8: Data Quality and Cleansing | 7% | - Duplicate management - Validation rules - Error handling and correction |
| Topic 9: Data Integration and Ingestion | 12% | - Data streams and connectors - Refresh schedules and data flow - API and file-based import |
| Topic 10: Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Custom calculations - Extract and transformation formulas |
| Topic 11: Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Topic 12: Data Harmonization | 3% | - Cross-source alignment - Pros and cons of harmonization approaches - Standardization methods |
| Topic 13: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
Question 1
What is the relationship between "Media Buy Key" and "Campaign Key"?
A. Many-to-one (one Campaign Key has many Media Buy Keys)
B. Many-to-many
C. One-to-one
D. One-to-many (one Media Buy Key has many Campaign Keys)
Question 2
Which three statements describe Overarching Entities? 03m 23s
A. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
B. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
C. These are mappable dimensions that are present in each and every dataset type
D. The values of these entities are stored at the workspace level, rather than the data stream level
E. When needed, these entities can act as a main entity, replacing the original one.
Question 3
Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?
A. All data stream types consist of at least one entity
B. Each data stream type has Its own main entity
C. Every data stream type includes the Medio Buy entity
D. Each data stream type has its own set of measurements
E. All data stream types share at least one mutual measurement
Question 4
An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
A. Calculated Dimensions
B. Data Fusion
C. Patterns
D. Mapping formula
E. Vlookup 0
Question 5
An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:
The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?
A. Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
B. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.
C. Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
D. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
Solutions:
| Question 1 Answer: A | Question 2 Answer: A,D,E | Question 3 Answer: A,B,D | Question 4 Answer: A,C,D | Question 5 Answer: D |
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