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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are the two competitive advantages of interaction studio? [check]

A) Integrated content management system
B) Monitors active time spent and true engagement
C) True Real-Time Decisioning
D) Managers Consent

2. Which development language is used to code the sitemap?

A) jQuery
B) Python
C) Javascript
D) Ampscript

3. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
B) IS uses probability matching to determine if two or more profiles represent for user identity
C) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D) IS users third party software to match anonymous and knows identifies

4. Which two successs metrics can a company achieve with IS their web channel?

A) Increase in conversion rate
B) Increase in first time visitor
C) Increase in revenue
D) Increase in organic search ranking

5. When should you define goals and filters?

A) When you are reviewing campaign statistics for a published campaign
B) Before launching a campaign that you want to measure against a goal or filter
C) Over time, when you have something new you want to meausure
D) After launching a campaign that you want to measure against a goal or filter

Solutions: