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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. Secondary research is defined as research executed and published by a market research firm.

A) False
B) True

2. You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

A) 600.000 units
B) 700.000 units
C) 800.000 units
D) 900.000 units

3. Which of the following is the most appropriate role for the marketing team member in technical product development?

A) Make marketing decisions without the involvement of technical people
B) Stay informed about technical progress, via attendance at team meetings, etc.
C) Always lead the development team
D) Screen technical development team members attempts to talk to customers

4. Which of the following are good sources for new product concepts?

A) All of the above are good sources for new product concepts
B) Internal sources from R&D, Marketing and/or operations
C) External sources from customers, including lead users
D) External sources from educational institutions, inventors and other companies focused on pure research

5. The sing of a mature product development process within an organization is the ability of the orgnization to:

A) Develop its own best practices from the various models and experiences
B) Use iterative and risk-limiting steps to facilitate effective and efficient new product development
C) Continously fill the pipeline with new products
D) Include and integrate stakeholders and senior management throughout the development process

Solutions: